Eva Mendes shows everything in underwear campaign ads
Thursday, July 31st, 2008
“The company has such an incredible creative legacy”, Ms. Mendes has affirmed. “I’m honored to be associated with such an iconic, world-class brand like Calvin Klein Underwear.”, she adds.
The launch of Seductive Comfort, which is the latest offering from Calvin Klein Underwear, includes a new line of bras with the unique combination of the Calvin Klein aesthetic with a new level of fit, support, and superior comfort.
Mendes maintains a close and lasting relationship with the house of Calvin Klein and has been wardrobed by Calvin Klein Collection in several occasions. Also, she has collaborated with the award-winning creative director Francisco Costa for events like the CFDA Fashion Awards, The Whitney Art Party, Fashion Rocks and, last month, the 2008 Film Independent’s Spirit Awards, as well as other personal appearances and premieres.
“We’re very pleased to have a beautiful and talented actress like Eva Mendes working with us this season. Eva’s look and personality truly embody the essence of the Calvin Klein Underwear brand and we think that our creative team did an excellent job bringing that through in the creative”, commented Tom Murry, president & COO of Calvin Klein.
Click here to see photos of the ads
Shopping directory: Intimates

* Clothes. A white cotton T-shirt offers a UPF (Ultraviolet Protection Factor) rating of 6, and it can rise up to 10 for a dark T-shirt. However, if the T-shirt is wet, then the UPF rating falls down to about 3. The best fabric to protect us from the sun is nothing less than the jean fabric, although undoubtedly it can be a little warm in the middle of summer…
Too many times, the short hair offers versatility, since we can change our style completely by using a simple accessory. Obviously, there is less diversity of style than if you have a long hair, but the trick is to know how to choose.
Up to now, it was necessary to take the laptop out of the bag every time it was checked in an X-ray inspection at the airport. But no longer.


* Some famous people spend a lot of money when they want to surprise their loved ones or a friend. Among those who receive gifts, Jennifer Lopez is very lucky because she has received many expensive gifts from Ben Affleck and Marc Anthony.
On Wednesday, the European Union (EU) requested to its member states to ban the import of seal fur to protest against the repugnant practices that are carried out in Canada and other places where the seals are killed.
It has been rumored that Jennifer Lopez insists on dressing her twins in new designer clothes every day.
Beijing Olympics organizers unveiled the costumes that hostesses will use during the medal ceremonies. Those costumes reflect entirely the traditional style of the Chinese fashion.
The Paris based fashion house Louis Vuitton has several handbags that were designed by the Japanese artist Takashi Murakami. Those handbags are a combination of art and fashion.