When two big brands become one, it is almost always a great success in the fashion market. Nowadays, two sportswear & casual wear brands are together: Diesel and Adidas. They have joined forces to make a jeans line. The exclusive line has been for sale since February and there is not doubt about the acceptance of these jeans by people.
This collection, which is called Adidas Originals Denim by Diesel, includes jeans made of denim and they can be bought only in Adidas stores. Once the contract was signed (valid for four years), Adidas Originals Denim by Diesel was launched as the first collection.
Adidas Originals Denim by Diesel (for men and women) offers two different styles: casual and chic. Since February, the advertising campaign can be seen. The motto is “83 ways to successfully waste your time” by presenting playful, inspiring ways to encourage open, uninhibited self-expression and celebrate originality.
Several times Adidas has allied itself with other companies and designers in order to expand its brand. This spring, the Adidas by Stella McCartney collection was extended by launching a golf line. On the other hand, Y3 Adidas is still increasing its stores, with openings in Paris and Miami.
Shopping Directory: Jeans & Denim
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September 16th, 2009 at 12:10 am
[...] The design company, Diesel, was created by Renzo Rosso in 1978 and is renowned for its denim oriented image aimed at the youth market and focussing on jeans, accessories and clothing. Its creative director, Wilber Das, who joined Diesel in 1988, ignored the trends of the day, instead being guided by their gut instincts. Das remains responsible for Diesel’s brand and style. Diesel is sold in over 80 countries, in department stores and other retail outlets and with 300 Diesel stores. The first Diesel store was opened in New York in 1996. In 2007 a beachwear collection was launched as well as Diesel Black Gold. Nowadays Diesel also produces footwear, lingerie, a children’s wear line called Diesel Kid, bags, jewellery, eye wear and perfume. In 2008 a small collection was launched for Adidas, called Adidas Originals Denim by Diesel. [...]