Last year, Adidas expanded its leadership position in Football (soccer) clothing market, Herbert Hainer said yesterday in Vienna. He is the CEO and chairman of Adidas.
Adidas has a share of 40% in the football merchandise market, two points more than last year (38%) and higher than its closest competitors (Puma and Nike) together, according to Hainer.
In UEFA EURO 2008, Adidas hopes to sell merchandise related to soccer, which is valued at 1.8 billion dollars. This would be a sales increase of more than 50% since UEFA EURO 2004, the last European Championship year.
Also, Adidas predicts a good growth rate and a profit growth of around 15 per cent this year.
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