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“The company has such an incredible creative legacy”, Ms. Mendes has affirmed. “I’m honored to be associated with such an iconic, world-class brand like Calvin Klein Underwear.”, she adds.

The launch of Seductive Comfort, which is the latest offering from Calvin Klein Underwear, includes a new line of bras with the unique combination of the Calvin Klein aesthetic with a new level of fit, support, and superior comfort.

Mendes maintains a close and lasting relationship with the house of Calvin Klein and has been wardrobed by Calvin Klein Collection in several occasions. Also, she has collaborated with the award-winning creative director Francisco Costa for events like the CFDA Fashion Awards, The Whitney Art Party, Fashion Rocks and, last month, the 2008 Film Independent’s Spirit Awards, as well as other personal appearances and premieres.

“We’re very pleased to have a beautiful and talented actress like Eva Mendes working with us this season. Eva’s look and personality truly embody the essence of the Calvin Klein Underwear brand and we think that our creative team did an excellent job bringing that through in the creative”, commented Tom Murry, president & COO of Calvin Klein.

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Shopping directory: Intimates

In the lingerie world, a revolutionary proposal exists: the first underwear collection with cosmetic properties. This underwear line contains aloe and vitamin E to moisturize the skin and protect it of the aging, oxidation and cellulitis. A comfortable way of taking care of your external and inner health.

The underwear is elaborated by the company “Vivesa de Igualada” (Barcelona, Spain). This clothing type is supposed to adapt itself to woman’s body, her rhythm of life and, at the same time, making the women feel attractive, elegant, modern, comfortable and protected.

The Belcor 649 line has natural cosmetic benefits that have been demonstrated with aloe vera and vitamin E, thanks to a new fiber called Novarel Aloe Antiox.

Aloe vera is considered a plant for health care and beauty. It is already known that it has beneficial effects for skin and it is often used in cosmetics. On the other hand, the vitamin E is an antioxidant agent that acts on skin cells and eliminates the causes of cutaneous aging.

Shopping directory: Intimates