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In the last four weeks, the “black edition” of Italian Vogue was sold out in England and United States, and it happened so quickly that 40000 additional copies will be re-printed and distributed.

This magazine is considered as a small circulation magazine, but now its sales have risen dramatically and many people believe that it started a revolution in the fashion industry. Why? Because its pages are devoted to black models.

The magazine was conceived by the editor, Franca Sozzani, together with well-known photographer Steven Meisel. They highlighted the beauty of 18 different models of colour. Those models include  new faces, established faces and also legendary models. Some of the names include Iman, Naomi Campbell, Tyra Banks, Jourdan Dunn and Liya Kebe.

Franca Sozzani commented in a newspaper that they are doing this “because nobody is using black girls. I see so many beautiful girls and they were complaining that they are not used enough”. On the other hand, before publishing it, the magazine team feared the reaction in the Italian society.

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Shopping directory: Italian Jeans & Apparel

A bikini for 10 Euros or some Prada sandals for 290 Euros. There are many differences between both items, but actually they are at your fingertips. The first one is for sale in the German online store H&M, while the second one could be bought in an Italian deluxe fashion website called Yoox.

The online clothing industry is not certainly a new phenomenon, although in these days, the market is much more mature as for clients and brands, according to Federico Marchetti, Yoox Group founder and adviser. Yoox is an Italian pioneer company in this market that sold a million products in 2007. It was founded in 2000.

According to Forrester Research, the online shopping in the clothing industry generated about 22000 million dollars last year to become one of the fast-growing categories in the online world (according to Nielsen, 36% of the Internet users bought clothes last year). In the future, the online clothes sales should reach 10% of global, according to the Forrester’s study.

According to some analysts mentioned by Bloomberg, although most of the stores consider Internet as an opportunity for the future, the Swedish store H&M seems to trust in the e-commerce to recover the title of first European store taken by Inditex. The company began to sell by Internet in 1998 (in Sweden), the following year in Denmark, in 2001 in Norway / Finland and, in 2006 in Holland. Last year, it arrived in Germany and Austria.

Shopping directory: Italian Jeans & Apparel