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A Brazilian company (Lindelucy) launched a lingerie line with the Global Positioning System (GPS) included… yes, the same technology that is used to locate stolen cars. This will allow the (jealous?) men know the exact place where their couple is every moment of the day, of course, provided women agree. The corsets will be advertised under the motto “Find me if you can.”

“The idea is not that a woman can be tracked by her couple to control her. Instead of that, she can offers him a new game, a kind of erotic fetish”, designer of the new line Lucía Iorio explained. The new “sexual toy” will be controlled by the woman wearing it, not by her couple, and for that reason, “if she doesn’t want to be controlled, the only thing she needs to do is to disconnect the device”, Iorio said.

The product is thought “to satisfy the modern woman’s necessities, mixing fashion and technology”. Lucía Iorio emphasized that the system is not “macho” because it allows woman to be free by controlling if her couple can know her coordinates or not. The price is high; each piece is available online for 573 Euros.

According to Iorio the corsets, panties and bodies are manufactured on demand, only.  Is this a postmodern chastity belt for woman? Maybe it is not easy to establish a fairly logical comparison between women’s stereotypes and a device coupled to the intimate clothing controlled by a jealous boyfriend who wants to know where his girlfriend is every second of every day.

Lindelucy’s website - It is a Portuguese language site

Shopping directory: Wholesale Lingerie

Are the superheroes in tights promoting a new male fashion trend? Or is it just that some men think they look great with pantyhose?

This summer,  “Batman: The Dark Knight” is a huge success. And maybe a new fashion trend in men’s hosiery, inspired by the superhero, could be imposed.

Retailer companies in Europe and United States point out that many men have been buying pantyhose (sheer, satin, glossy, opaque or support) in recent months, and the sales are increasing even more rapidly in the last days.

“We aren’t sure if it is the Batman effect or what, but sales to men have been going through the roof,” said Kieran Hughes, director of Precious Collections, a hosiery dealer, with headquarters in UK.

Precious Collections - Official site

Shopping directory: Lingerie

Russian tennis player Anna Kournikova will launch her own lingerie collection at the end of the year.

According to some Internet reports, the girlfriend of Enrique Iglesias, Anna Kournikova,  is partnered with an underwear company, which will sell the lingerie collection.

Anna Kournikova is working with a group of designers to design the collection. In that way, she will put her brand and style into each piece.

The tennis player earns a lot of money through her advertising contracts with several different companies.

Visit the Official Website of Anna Kournikova

Shopping directory: Lingerie