Obama: the white shirt man
Wednesday, November 12th, 2008 - Disclaimer
According to Esquire, Obama dresses well. The magazine ranked him amongst the best dressed men around the world. And his must-have clothing pieces are impeccable white shirts, which are substituted occasionally in summer or, for example, on his recent travel to Hawaii. There’s nothing more basic than a white shirt… but Obama wears it with the appropriate style for every occasion and four possible options: with and without tie, with and without jacket. He is creating an aesthetic image as a communication strategy. His look is part of his politics project. Obama wants to be connected emotionally and aesthetically with the Kennedy clan, and in particular, with Bob Kennedy, who was murdered in 1968. Bob used to roll up his shirt sleeves (white shirts, too) with the same ease with which Obama does it. The similarities go beyond clothes. The communication skills, the public’s fascination, the happiness and hope that people of all races and economic status feel when greeting him (or by touching him), a permanent smile on his face… Some photos that were taken in 1968 reflect the same sort of emotion in a historical moment, just like thousands of Obama photos during the exciting primary and presidential campaigns.
Barack Obama rolls up his shirt sleeves and John McCain wears sweaters under the suit, but in the 2008 presidential campaign, there are not hunting shirts, windsurfing trunks or something resembling Michael Dukakis’ helmet.
Last year, Adidas expanded its leadership position in Football (soccer) clothing market, Herbert Hainer said yesterday in Vienna. He is the CEO and chairman of Adidas.
