In 2003 Jean Paul Gaultier launched the first makeup line targeted to men. Now, five years later, a new brand name is presented: “Monsieur” is the new proposal.
Gaultier’s company hopes to satisfy the demand of men for these products (the demand has grown since the last ten years). This way, the company has changed the brand name from “Skin Styling” to “Monsieur”. The new brand includes interesting packaging that breaks traditional molds.
This way, in the Monsieur line, we can find products with a retro design (like lipsticks) and masculine aspects with completely black packaging in a rectangular shape, or suntan lotion that comes packaged in an extremely discreet and elegant box.
Isabelle Fulconi, marketing manager of the firm, was the first person of the fashion world that thought about targeting the makeup products to men. She is very satisfied with the results of the project that was managed by Interbrand (a consultant firm).
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