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Maria Sharapova has become the first ever brand ambassador for Sony Ericsson. Some days ago, the first Maria Sharapova Design Collection (by Sony Ericsson) was launched in London, just before the beginning of the Wimbledon Tournament.

The collection includes four items: the IDC-31 Courtside Case, the compact IDC-32 Exercise Case (cell phone holders), a party bag and a travel wallet. These items were unveiled on a catwalk by  some of the “new faces” in the London fashion scene together with clothing designs by local designers and, of course, with the presence of outstanding designers and tennis personalities.

The Maria Sharapova Design Collection can be used with different phone models, especially Sony Ericsson T303. Sharapova has a phone like this. “Working on this collection was an opportunity that I could not turn down. Sony Ericsson helped me create a collection of mobile phone accessories that I know people will use. And I wanted to add my touch to each item”, said Maria Sharapova at the unveiling (in England).

Louise Roe, stylist and fashion expert, hosted the show and the presentation, where the famous tennis player and designer Lykke Tarsbol said:”it was a pleasure working with Maria on the design of this collection. We wanted to create a collection that represented her life on and off the court. We worked closely to ensure that every item was designed with her and for her”.

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