For those who don’t know this brand: It is an Asian luxury brand with a full range of ready-to-wear, accessories and home decorations. Its designs are really beautiful and they can be a delight for those people who love the aesthetics of Oriental cultures.
It seems that this brand has taken some elements from the small territory of Hong Kong and adapted those elements as an inspiration for some designs included in this collection, which could be a good representation (at least in the fashion industry) of the cultural kaleidoscope that is present in South East Asia.
The set of features of this new collection also include well elaborated embroideries and complex prints that remind us those traditional mosaics made of porcelain. Besides, flower designs are also used, especially in the dresses and shirts. Those embroideries and prints create a sense of tradition, but actually, the collection look really modern.
The meticulous attention to detail, a crafty touch, luxury fabrics and a totally modern style are features that are always present in the Shanghai Tang collections, and they become the object of desire of many fashionistas.
Shanghai Tang is also inspired by the elegance of the 1930s in Shanghai. If you like this collection, keep in mind it has stores around the world: USA, UK, UAE, Spain, Germany, France, Thailand, Taiwan, Singapore, Malaysia, Macau, Japan, Hong Kong and China. You can take a look at the following page in order to find a store in your country: http://www.shanghaitang.com/storelocations.jsp
To promote the collection of the upcoming season, Shanghai Tang is using a promotional campaign that suggests a virtual immersion in the Asian culture and traditions. The campaign also show us the historic Cheong Fatt Tze Mansion in Penang, Malaysia.
Shanghai Tang official website
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