This post is about Tag Heuer: a brand with a particular vision in the luxury watchmaking industry. It is a division of leading luxury goods company LVMH. It manufactures sport watches and chronographs, but this is not the only reason why the brand is so successful.
One of the most remarkable things about this brand is the way in which its products are marketed: something that is not so common in the luxury watchmaking industry. Tag Heuer sponsors important sportsmen and sportswomen. In fact, some sport figures like Tiger Woods or Lewis Hamilton are an important part of its marketing strategy.
Besides that, the company has adapted itself well to the new conditions of the market by expanding its variety of products, which now include mobile phones, glasses and other accessories… and that is possible thanks to the support of its parent company LVMH Moët Hennessy- Louis Vuitton S.A., which is the world’s largest luxury goods company.
One of the most spectacular watches, which is available in its catalog, is the Monaco model that you can see in the picture. It has a dial with applied hour-markers, the name Monaco in white varnish, square steel (or 18-karat gold) case with alternate fine-brushed and polished steel finishes.
To see the online catalog, please click here
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